The opening title for Codexdesign — my own studio. Built in Canva around the identity system: bold type, a single accent, and motion that stays out of the way of the message.
Canva · motionDM Sans & PoppinsVermilion on inkcodexdesign.info
codexdesign
Admissions open · New course
45 days · Live online · Beginner-friendly · Practical projects
[ Course launch · Codexdesign ]
AI Website Creator
AI-powered website development & digital skills
Learn to plan, design, build and optimise websites using AI, basic coding, SEO and Canva — and finish with a live business website for your portfolio.
18Live online classes
27Hours of live training
03Classes every week
90Minutes per class
Week 101
Foundations & AI tools
Classes 1–3
Plan a website for a local business.
Week 202
HTML, CSS & JavaScript basics
Classes 4–6
Build and customise a responsive landing page with AI assistance.
Week 303
AI website building
Classes 7–9
Publish a working website for a fictional or real local business.
Week 404
SEO & keyword research
Classes 10–12
Create a keyword map and optimise three pages.
Week 505
Content writing & Canva design
Classes 13–15
Write one SEO-focused blog post and create three matching graphics.
Week 606
Launch, audit & portfolio
Classes 16–18
Submit a live website, an SEO checklist, a blog post and Canva designs.
You'll finish with
A published business websiteA keyword research sheetThree SEO-optimised pagesAn SEO-focused blog articleThree Canva graphicsA portfolio-ready final project
The Sajilo Kinmel home page twice — as the greybox wireframe and as the finished high-fidelity design. Structure was settled first, then type, colour and imagery went on top.
55%of the frame showing the high-fidelity design
WireframeHigh-fidelity
About
UI/UX and graphic designer, Birgunj, Nepal
I learned to buildbefore I learnedto design.
So I know what happens to a design when it meets code.
I'm a UI/UX and graphic designer from Birgunj, Nepal, who also builds what I design — Figma, WordPress, Elementor, HTML, CSS and on-page SEO. Today I lead design, development and marketing work at Pinned Agency while running my own studio, Codexdesign.
Wireframes first, then a reusable library of buttons, cards, navigation and forms — a lightweight system for building new screens fast.
FigmaDesign SystemsComponent Library
Sajilo KinmelUI/UX Designer
E-commerce, end to end
Listing, product detail, checkout — the whole path a shopper takes, designed so hierarchy does the pushing, not the copy.
E-commerceWordPressCheckout Flow
Pinned AgencyVancouver, WAWeb Designer
A site built the way it was drawn
Homepage through key content pages, made responsive from the start — so the layout survived the move into development.
Web DesignFigmaResponsive
Navigate®SEO & digital marketing
Designed to be found
Page structure, headings and internal links drawn with search visibility in mind. A B+ audit taken to A+.
SEOSearch ConsolePost Design
Featured case study
Triodash Agency · Portland, USA
The team keptrebuilding thesame screen.
Pinned needed a compelling way to communicate their core value — boosting local business visibility — but previous marketing lacked a cohesive visual punch. The real challenge was breaking complex SEO and local ad services into a visual language small business owners could trust instantly.
01
Structure the value proposition first
I mapped the messaging hierarchy before touching colour or illustration. The job at this stage was to work out how to communicate ROI quickly, so I structured clear before-and-after scenarios and tangible benefits — climbing into the top 10 Google Maps results, driving more traffic — giving the high-fidelity designs a persuasive foundation.
02
Build a cohesive brand toolkit
Instead of designing isolated graphics, I developed a reusable visual language: a typography system in DM Sans and a palette balancing trust-building blues with clear success and alert states. Every campaign asset then belonged to the same family.
03
Illustrate the impact, don't just write it
Small business owners are busy, so the campaign needed to show rather than tell. I designed custom isometric graphics — storefronts with engagement metrics, rising line charts, Google search mockups — to represent what getting Pinned actually looks like. Side-by-side comparisons made the choice obvious.
04
Assemble into high-converting assets
Rather than dense paragraphs about SEO algorithms, I assembled the components into clean, lightweight, mobile-optimised screens. Organising each layout around what users care about — more quality calls, messages and direct bookings — and anchoring it with a bold call to action carried people from awareness to conversion.
One visual toolkitTypography, custom palette and isometric assets
Higher conversionClearer communication of SEO value propositions
AwardBest Project Design, Triodash 2024
Project gallery
Interface screens, logo marks and campaign design
Foundations — type & colourDesign system
MedesHandmade — logo markBranding
Sajilo Kinmel — product cardsE-commerce
Navigate® — post designCanva / Figma
Sajilo Kinmel — homeWeb design
Codexdesign — UI vs UXEducational post
Projects
UI/UX, e-commerce, web and SEO
001
Triodash
UI/UX Design Intern · Figma · 2024
Wireframes, a reusable component library and a lightweight design system the team could design against.
002
Sajilo Kinmel
UI/UX Designer · Figma · E-commerce
Listing pages, product detail views and a checkout flow shaped so browsing leads naturally to buying.
003
Pinned
Web Designer · Figma · Responsive
Full visual layout from homepage to key content pages, drawn with the build in mind.
004
Navigate®
SEO & social · Website optimisation
On-page SEO, site structure, social marketing and post design built for a stronger, more consistent brand presence.
Graphic & branding
Logo design, brand identity and social design
01Studio identity
Codexdesign
A full identity for my own studio — mission and vision board, primary and monochrome logo lock-ups, a mark that works as an app icon, and the typography and colour system that holds the social content together.
Vermilion
Ink
Logo systemApp iconDM Sans & PoppinsSocial templates
Brand system · post designCanva · Figma
02Campaign
Triodash email marketing
Campaign design focused on clean layouts, strong hierarchy and clear calls to action — on-brand while staying easy to scan.
Email layoutHierarchyCTA design
Email · campaignCanva · Figma
03Identity guide
MedesHandmade
An identity guide for a handmade brand — forest green and beige palette, script typography, and a sketch icon set. Built simple on purpose, so the mark survives at profile-photo size.
Forest
Beige
Logo markScript typeSketch icons
Identity guide2025 — ongoing
Services
UI/UX design, branding, web design and SEO
01
UI/UX design
Wireframes, user flows and high-fidelity screens in Figma, prototyped when a flow needs testing, and backed by a component system your team will actually use.
Wireframes & user flows
High-fidelity screens & prototypes
Design systems & components
02
Branding
Logo marks built to survive small sizes and busy backgrounds, plus the identity and social content that keep a brand recognisable everywhere.
Logo marks
Visual identity & brand guide
Social posts & campaign creatives
03
Web design
Responsive website design carried through to a live WordPress or Elementor site — or handed to your developers with the details already resolved.
WordPress & Elementor
HTML, CSS & Tailwind
Dev-ready handoff
04
SEO
Keyword research, page titles, headings and site structure, so the work you paid to design is findable once it ships.
Kaushal helped us bring the Navigate® brand together across social media and our website. From designing engaging posts and campaign creatives to improving the website, he kept everything visually consistent, professional and aligned with our brand.
NNavigate® TeamSocial & website · 2025
Kaushal took the time to understand what we wanted the brand to feel like before designing the logo. The final identity feels thoughtful, simple and truly represents MedesHandmade. We're very happy with how it turned out.
MMedesHandmade TeamLogo & identity · 2025
Kaushal brings a rare combination of design, SEO and web development to the team. He can take an idea from the initial design through development and optimisation, while keeping the work practical, polished and focused on results.
PPinned TeamPinned Agency · 2025
Frequently asked questions
Hiring a UI/UX designer in Nepal
Full-time or part-time UI/UX and graphic design roles, remote or based in Nepal. I'm currently working remotely with a US agency, so I'm comfortable across time zones. Freelance project work runs through Codexdesign.
Both, depending on what you need. I design in Figma and can build the live site in WordPress and Elementor, or write the HTML, CSS and Tailwind directly. If you have developers, I hand off files with named layers, defined states and the responsive behaviour already decided.
A conversation about what the page or product needs to do, and what would count as it working. Then wireframes — always before visual design, so we're arguing about structure while it's cheap to change.
Yes — keyword research, page titles, headings, content structure, and setup in Google Analytics and Search Console. I do this at Pinned Agency and did it for Navigate®, so it's part of how I think about page structure, not a bolt-on afterwards.
Yes. Logo marks, visual identity and social content design. I approach marks practically — most of them spend their life at profile-picture size, so legibility small comes before cleverness large.
Email is fastest — hellokaushalsroy@gmail.com. WhatsApp or a call on +977 9828332275 also works, and I'm reachable on Instagram at @kaushalsroy. I'm on Nepal time, UTC+5:45.
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